Pricing
18K Gold Value Guide
18K gold is 75% pure gold by weight, the standard purity for European fine jewelry and most designer pieces sold by houses like Cartier, Tiffany and Van Cleef.
Published · Gold King, Houston TX

The purity math behind 18K
18K gold is 18 of 24 parts pure gold, or exactly 75.0% gold by weight, with the remaining quarter made up of alloy metals. That higher gold content gives 18K a richer, warmer color than 14K and a noticeably heavier feel for the same size piece, which is a large part of why European and luxury jewelry houses build their collections around it.
Melt value math: grams x 0.75 x spot price per gram. An 8-gram 18K designer bangle at a $75/gram spot price comes to 8 x 0.75 x $75 = $450.00 in gold content alone — often just the floor of its actual resale value if the brand and design carry a premium.
Designer and European jewelry
18K is the legal minimum purity marketed as 'gold' in many European countries, so imported and European-made fine jewelry is almost always 18K rather than 14K. It's also the standard purity for most major designer houses selling in the U.S. — think Cartier Love bracelets, Tiffany settings, Van Cleef & Arpels pieces, and much of the estate jewelry that circulates through auction houses.
Because of this, an 18K piece is more likely than a 10K or 14K piece to carry meaningful value beyond melt. A signed, authenticated designer bracelet can be worth several times its gold content on the resale market, so identifying the maker matters as much as identifying the karat.
Hallmarks to look for
Look for '18K,' '18KT,' '750,' or '.750' stamped discreetly on a clasp, inside a band, or on a fastener. European pieces frequently use the three-digit '750' millesimal stamp instead of the karat number, and designer houses add their own maker's mark, serial number, or logo alongside it.
- '18K' or '18KT' — standard karat stamp
- '750' or '.750' — European millesimal fineness mark
- Designer maker's marks, serial numbers or logos stamped near the karat mark
- French, Italian or Swiss assay marks on older imported pieces
What to know before you sell
Never let an 18K designer piece be quoted on melt value alone without first checking for a maker's mark or signature — the difference between scrap price and authenticated resale price can be substantial. If you have original boxes, papers, or a receipt for a designer piece, bring them; provenance can support a higher offer.
Not every 18K piece carries a brand premium. Custom-made rings, unbranded estate pieces, and damaged designer items with missing stones or broken clasps are often priced on melt like any other karat, so it's worth an honest look before assuming a piece is worth more than its gold content.
Sell your 18K gold in Houston
Gold King evaluates every 18K piece for both gold content and any designer or brand premium before quoting a price, using the live spot price as the baseline. We've handled designer and estate gold from Houston collections since 2008.
Bring your piece — with box or papers if you have them — to 6809 Southwest Freeway, open daily 10:00 AM to 8:45 PM, or call 713-997-0875 first. Photo ID is required by Texas law for precious metal sales.
Ready to sell? Gold King buys these items in Houston every day — sell gold in Houston, sell estate jewelry in Houston, jewelry buyer in Houston and sell diamonds in Houston. Every appraisal is free, and payment is cash on the spot.
Keep reading
These Gold King guides cover the same subject from different angles:
- Pricing14K Gold Value Guide: Worth, Stamps & Selling14K gold value explained: purity math, common American chains and wedding bands, hallmark stamps, and what to expect when you sell.
- Pricing22K Gold Value Guide: Worth, Stamps & Selling22K gold value explained: purity math, Indian and Middle Eastern bridal gold, hallmark stamps, and how to sell heavier gold jewelry.
- JewelryEstate Jewelry Guide: Settling & Selling a CollectionA practical guide to sorting a full jewelry box, handling executor paperwork, and selling estate jewelry for its real value.
- JewelryJewelry Appraisal Guide: Insurance vs. ResaleWhy an insurance appraisal and a resale offer on the same piece of jewelry can be very different numbers, and what each is for.
- PricingHow Much Is My Gold Worth? (Houston Guide)Work out what your gold jewelry is worth before you sell: karat, weight, live spot price and the simple math Houston gold buyers use.
- PricingHouston Gold Price Guide: What Sets Your PayoutHow Houston gold buyers price jewelry and scrap, why offers vary store to store, and how to compare quotes near Southwest Freeway.
Selling from outside central Houston? We buy from Houston, Memorial and West University Place customers every week.
Start at the Gold King homepage for everything we buy, or contact our Houston store for a free appraisal and a same-day cash offer.
Questions about this guide
- Why is 18K gold more common in European jewelry?
- Many European countries set 18K as their minimum legal standard for jewelry marketed as 'gold,' so imported and European-made pieces are far more likely to be 18K than 14K.
- Is my designer piece worth more than its gold content?
- It can be, if the maker is authenticated and the piece is in good condition. Signed designer jewelry from major houses often sells above pure melt value.
- What does a '750' stamp mean?
- '750' is the millesimal fineness mark for 18K gold, meaning 750 parts per 1000 are pure gold — mathematically identical to a '18K' stamp.
- Does a broken clasp on a designer bracelet hurt its value?
- It can reduce resale value above melt, but the gold content itself is unaffected. Bring it in anyway — we'll evaluate both the gold weight and any brand value.
