About Gold King
Gold King is a family-owned precious metals and luxury watch buyer that has operated in Houston, Texas for more than 18 years.
We buy gold, silver, platinum, diamonds, estate jewelry, coins, bullion and Swiss watches directly from the public and pay cash on the spot. Everything happens at our counter at 6809 Southwest Freeway, Houston, TX 77074 — you watch every test and every weight, and you keep your items unless you accept the offer.
Our customers are people settling estates, upgrading a watch, clearing out a jewelry box, or simply needing cash quickly. Whether the item is a single broken chain or a full collection, the process and the honesty are the same.
Our expertise
Precious metal testing
Electronic conductivity testers, acid testing and legal-for-trade scales verify karat and weight on every item, in front of you.
Diamond and gemstone grading
Stones are examined under loupe and scope for carat, cut, color and clarity, and tested to separate natural, lab-grown and simulant material.
Luxury watch authentication
Reference and serial verification, movement inspection and secondary-market pricing for Rolex, Patek Philippe, Audemars Piguet, Omega, Cartier and more.
Numismatics
Date, mint mark and grade review so collectible coins are paid on numismatic value instead of melt when the market supports it.
How selling to Gold King works
- 1
Bring your items
Walk in during store hours with your items and a government-issued photo ID.
- 2
Free testing
We test purity, weigh on a legal-for-trade scale and inspect stones and movements at the counter.
- 3
Live-priced offer
You see the current spot price and the math. Watches and diamonds are quoted on current market data.
- 4
Cash the same visit
Accept and get paid immediately, or decline and keep everything. No fees either way.
Trust and security
- Licensed Texas dealer
- We operate as a registered precious metal dealer and record seller identification as Texas law requires.
- Real storefront
- A permanent street-level location on the Southwest Freeway — not a mail-in kit, hotel buying event or P.O. box.
- Transparent pricing
- Live spot prices are on screen and we show weight, purity and the math behind every offer.
- Secure, private transactions
- Camera-monitored premises, discreet counter space and confidential handling of estate and probate sales.
- Payment methods
- Cash for most purchases and bank wire for higher-value watches, bullion positions and estates.
- No-obligation appraisals
- Testing and appraisal are always free, and you may decline any offer and take your items home.
What customers say
“I brought in my grandmother's jewelry box expecting nothing. They sorted every piece, showed me the scale, and explained exactly what was real gold. Left with cash the same afternoon.”
Denise R. · Bellaire
“Sold a Datejust here after two other places lowballed me. They pulled up recent sales for my exact reference and paid the number they quoted.”
Marcus T. · Sugar Land
“Straightforward and fast. They tested my silver flatware in front of me and paid off the spot price without any nonsense.”
Alicia G. · Katy
Testimonials are from Gold King customers. Verified public reviews are available on our Yelp page.